Friday, May 2, 2014

Swimming with Goldfish

I would imagine that many of you are already familiar with Stan Phelps of 9 INCH marketing and the good work that he shares on the importance of delivering an outstanding customer experience. Stan is also the author of the #Goldfish trilogy which are three books that, through great #storytelling, provide insight on customer and employee retention in an easy to apply way. Stan and I had the opportunity to meet a few years back on one of his trips to Portland and have since become good friends and a colleague to exchange ideas with. 
  
Stan's latest book is the Golden Goldfish, which focuses on the 80/20 rule and how your best 20% customers and employees typically account for 80% of profitability and 80% of referrals for your business (that is the #Gold of your business). 

I just started reading it today and it looks to be a great reference just like his other books. For me they really do a great job of communicating the #simplealwayswins philosophy of putting your customer and employees first and the clear benefit of this approach to business.

The good news is that Stan has made all three books available as free downloads on Amazon. They will all make great summer reads as you load up your Kindle or mobile.  Here are the links to all three so you can be #SwimmingwithGoldfish:
  1. Golden Goldfish
  2. Purple Goldfish
  3. Green Goldfish
I sure that you will enjoy #SwimmingwithGoldfish and please take the opportunity to share this with others. Let me know what you think of the stories that Stan shares and make sure you tell Stan also. He's quick to reply via email and twitter @9inchmarketing too.

#IAMYOURFANSTAN

@gurnick

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Saturday, March 8, 2014

MLS 2014 Preview - The Bump Season

It's time to fill the role of prognosticator as another Major League Soccer season is upon us.  Later today,I'll be standing and chanting in the Timbers Army among the Portland Timbers faithful as we raise the curtain on another season. This season, Release 19.0 is a "bump season" as the league expects an increase (or bump) in attendance (and hopefully television ratings) due to World Cup 2014 in Brazil occurring and raising interest as the world focus is on soccer for a month.

Already a Bump
There already seems to be an overall positive trend for MLS these days.  MLS is gaining traction over MLB according to a recent #ESPNFC poll among the valued 12-17 year old demographic. There's also talk of the sport breaking the Big Four for US Sports (you can see and take the ESPN SportsNation poll here) as more kids are exposed to the sport.  The league's footprint will be expanding next year with New York City area getting their second franchise along with much needed franchise in the south with Orlando coming on board.

The season ahead
For now the focus ahead is the season ahead.  All the teams have unveiled their new kits as part of Jersey Week and they are ready to take the pitch.  Wins will matter the most in the standings this year.  Having said that, I think my hometown Portland Timbers will be able to convert their 15 ties from their 2013 campaign to enough wins to take the West again. In the East, I can't find a good reason to pick against returning champion Sporting Kansas City and think Real Salt Lake will drop a notch without the leadership of Jason Kreis.  Who wins the MLS Cup final is anyone's guess so I am going with my Timbers, especially if it as home.  Below is the predicted order of finish for each conference - Enjoy the matches and let me know who do you like and why?

Eastern Conference
  1. Kansas City
  2. New York
  3. Columbus
  4. Chicago
  5. Toronto
  6. Houston
  7. New England
  8. Montreal
  9. Philadelphia
  10. DC
Western Conference
  1. Portland
  2. Los Angeles
  3. San Jose
  4. Real Salt Lake
  5. Seattle
  6. Vancouver
  7. Dallas
  8. Colorado
  9. Chivas USA
@gurnick

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Wednesday, October 30, 2013

2013 MLS Cup Playoffs - Picks & Predictions

As the MLS Playoffs begin, Portland is embracing their first postseason 


With the Knockout Round Matches today and tomorrow, I wanted to revisit my preseason predictions and prognosticate the journey to the 2013 MLS Cup.

Revisiting the Predictions

I am pleased to report when revisiting A MLS Lifer Looks Forward I picked eight of the ten clubs in the playoff field:
  • In the East, I only missed on New England as I had expected Chicago to complete the final five
  • In the West, I only missed on Colorado as I had picked San Jose to make the final group
There is quite a bit of talent on the outside looking in as this was an amazing campaign for the fans leading up to the very last match of the season.


Predicting the Post Season

Before the season I had predicted that Los Angeles would win over Kansas City. As I complete my bracket I see a different final:

From the East - New England
Montreal beats Houston and loses to New York as New England surprises Kansas City as well as New York to get to the final

From the West - Portland
Seattle beats Colorado and loses to Portland as the Timbers defeat Salt Lake to take the West.

For the Final - Portland Timbers
My pick is 2-0 Portland at home on December 7th - There's something special about this year's team.  I may be biased as a proud member of the Timbers Army but it's hard to see it anyway else.

Enjoy the matches!

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Monday, October 28, 2013

Listen To Lou

My appreciation for Lou Reed goes back to my freshman year at Bowling Green.  Thanks to the generosity of  Bob who lived across the hall sharing his love for "All Things Lou" by playing his music repeatedly and loudly I have a great appreciation for Lou Reed as a musician, artist and influence to so many.



In an interview with Charlie rose he talked about the importance of ignoring trends and writing things that would still sound good thirty years later - not easily done but he accomplished both things.  So today, as I listen to the music and lyrics to 'New Sensations' ("sometimes I got lost and had to check the map."), I encourage you to Listen to Lou today and Learn Something About The Man.  You'll be glad you did.  




Thank You and Rest in Peace Lou - #MusicMatters

hat tip: @CharlieRose @GuardianMusic @UniWatch and image from @PopDose 

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Wednesday, October 23, 2013

Change is Good at #ChangeConnect13

Change is Good

Today I am off to the second Change Connect symposium at Nike World Headquarters.  Last year's event was a great networking opportunity to meet fellow change practitioners and hear first hand about industry trends.  This year's event looks to be great with a lot of interesting breakout sessions and keynote speakers Josh Allen Dykstra today and Joseph Grenny tomorrow.

There's an app for that



If you're attending today make sure to download the app created for the event for Apple, Android, & Windows Mobile and open the Attendees section and Register to share your contact information and a bio with other attendees. Hope to meet you there!

Will be tweeting from @gurnick throughout the day with the hashtag  

Change is Good!

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Tuesday, October 22, 2013

Saving Face

It appears that I have not been doing this correctly after many years according to the Wall Street Journal.


At this point I am just happy to have a face.  Easy does it going forward...

Hat Tip @WSJ

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Thursday, July 11, 2013

What's Your Metadata Story?

There's a very timely New York Times Bits article, 'Using E-mail Data to Connect the Dots of Your Life'
 about the metadata (data about the data) that defines your e-mail and how it is different than the actual content.  With all the recent talk of NSA and Prism, it's interesting to see your data visualized and the story that it tells.


The Immersion team at MIT Labs is doing some interesting work where you can see first hand the metadata view of your gmail account. It's secure and also allows you to delete once your complete and provides a much more detailed and interactive view than the summary I've provided.  I encourage you to try it and see first hand your e-mail metadata story and share what you think.



Thank You: @NYTimesBits and MIT @MediaLab

@gurnick

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