I've had the opportunity to work on some interesting projects with some quality clients during the time I've been consulting. For me, there are always lessons learned and specific messages that resonate.
From the nearly two years I spent at USAA, that take away message is 'Be Here Now.' As an organization that takes great pride in providing the best possible service to those that serve our country, this meant taking the time to focus on the task at hand and perform at the highest possible level.
When I now talk to USAA members and share with them my experience working there, the conversation most often goes to them sharing a positive customer experience story or two. It make me realize how important the commitment to 'Be Here Now' is. In a time where so much time is spent multitasking and not always being fully engaged, it's a simple message to revisit.